TV Advertising on ITV 4

Part of the ITV Network, ITV 4 is a British television channel that saw its launch in 2005. Unlike its sister channels, ITV 4 employs a greater focus on a male-orientated audience, with sports coverage, classic action dramas and US comedies constituting much of its output. Its programming includes shows like The Saint, The Sweeney and Minder, whilst sporting events like the Europa League and World Poker are also broadcast.


ITV 4 +1


Sky 120
206 +1
Virgin Media 118
175 +1
Freeview 24
Freesat 117
155 +1

The grid below highlights the approximate cost to advertise on ITV 4, with rates varying significantly depending on many factors, primarily the size and profile of the viewing audience. The estimated costs for advertising on ITV 4 are based on buying 1 x 30 second advert and should be used as a guide only. For further information, please give us a call on 020 7352 0555, or visit our TV advertising costs form.

Time slot Example programming Est Cost 30"
Daytime The Professionals £250 - £450
Peak The Sweeney £550 - £1,000