TV Advertising on E4

E4, launched in 2001 as a sister channel to Channel 4, caters to the younger, 16-34 demographic with a blend of American and British series. Its programming consists of Imports such as New Girl, How I Met Your Mother and Big Bang Theory, as well as British shows such as Rude Tube, The Inbetweeners and Skins. With an emphasis on entertainment, the channel compliments the often more challenging and serious programming of its sister channel.


E4 +1


Sky 136
137 +1
Virgin Media 144
146 +1
Freeview 28
29 +1
Virgin Media 122
123 +1

The grid below highlights the approximate cost to advertise on E4, with rates varying significantly depending on many factors, primarily the size and profile of the viewing audience. The estimated costs for advertising on E4 are based on buying 1 x 30 second advert and should be used as a guide only. For further information, please give us a call on 020 7352 0555, or visit our TV advertising costs form.

Time slot Example programming Est Cost 30"
Daytime How I Met Your Mother £300 - £550
Peak Big Bang Theory £1,150 - £2,100