TV Advertising on Challenge

Challenge is a British digital TV channel owned by the Living TV Group, a subsidiary of Sky. Originally The Family Show, the channel was relaunched in 1997. Challenge broadcasts programming dedicated to quizzes and game shows, the majority of which are repeats acquired from UK terrestrial channel archives, as well as a selection of game shows from around the world. Additionally, the channel commissions a small percentage of productions itself. Typical programming includes Who Wants to be a Millionaire and 15 to 1.


Challenge +1


Sky 145
164 +1
Virgin Media 139
180 +1
Freeview 46
Freesat 145
146 +1

The grid below highlights the approximate cost to advertise on Challenge, with rates varying significantly depending on many factors, primarily the size and profile of the viewing audience. The estimated costs for advertising on Challenge are based on buying 1 x 30 second advert and should be used as a guide only. For further information, please give us a call on 020 7352 0555, or visit our TV advertising costs form.

Time slot Example programming Est Cost 30"
Daytime Are You Smarter Than a 10-Year-Old? £100 - £150
Peak Deal or No Deal? £250 - £450