TV Advertising on Channel 4

Launched in 1982 as the fourth terrestrial television service, Channel 4 has since carved its own distinct identity as a broadcaster of cutting-edge, often challenging dramas, documentaries and entertainment programming. Publicly owned but mostly self-funded through advertising, Channel 4’s remit includes the promotion of cultural diversity, the stimulation of debate, the championing of alternative views and investing in high quality content. Such content includes critically acclaimed dramas such as National Treasure and Indian Summers, along with documentaries and lighter entertainment such as Hollyoaks and The Simpsons. The channel is particularly popular among younger adults aged 16-34.


Channel 4 +1


Sky 104
135 +1
Virgin Media 104
142 +1
Freeview 4
13 +1
Freesat 104
121 +1

The grid below highlights the approximate cost to advertise on Channel 4, with rates varying significantly depending on many factors, primarily the size and profile of the viewing audience. The estimated costs for advertising on Channel 4 are based on buying 1 x 30 second advert and should be used as a guide only. For further information, please give us a call on 020 7352 0555, or visit our TV advertising costs form.

Time slot Example programming Est Cost 30"
Daytime Supershoppers £1,000 - £2,000
Late Peak Indian Summers £10,000 - £20,000