Targeted TV Advertising

Audience Targeting

When it comes to launching a TV campaign, it’s important to ensure that you're reaching your customer base. We specialise in flexible and targeted TV advertising strategies that engage the right audience. Our planning pinpoints the TV channels, times of day and days of the week best suited for achieving this, with regional and postcode targeting also available. Below are some of the avenues open to you. Let us demonstrate how we can make your budget work harder, by filling in our TV planning form.

Sky Adsmart

Simply put, Sky Adsmart is the biggest development to hit TV advertising for years. Never before have advertisers had the capacity to reach such specific target audiences, with 32 regions and metropolitan areas available to businesses and over 90 mosaic audience profiles accessible for even greater granularity. Learn more



The ITV regional TV framework consists of 15 advertising macro-regions. As a network ITV reaches 26.1million homes, 98% of UK adults, 98% of 16-34s and 98% of children aged 4-15. Each region can be bought individually, allowing TV advertisers to target specific local markets. Learn more


Channel 4

Channel 4’s regional TV network is divided into 6 macro-regions of larger geographical areas, which means less specificity but potentially greater individual reach. The network is typically popular amongst the highly sought-after 16-34 audience demographic. Learn more


Video On-Demand

VOD allows advertisers to reach TV viewers anywhere and at any time. Platforms such as ITV Player, Sky Go, 4OD, Demand 5 and Youtube all broadcast video on-demand content that is accessible via connected TVs, desktops, laptops, tablets and smartphones, all of which can add incremental reach to a core campaign. Learn more