TV Advertising Blog

Guerilla Blog


The inaugural £1 million competition is a positive step in promoting the representation of diversity, but it also highlights the industry’s general inaction.
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Why we need to do more in acknowledging and celebrating brands that take their social, cultural and environmental responsibilities seriously.
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Exploring the new frontier that is cryptocurrencies, and why Guerillascope believes the likes of Bitcoin and Ethereum hold so much promise.
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Are subscription video-on-demand platforms such as Netflix and Amazon Instant Video a threat to traditional TV, or a supplement?
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Video ads served on broadcaster video-on-demand command 3.5x the attention levels than those placed on YouTube, according to an innovative new study from Channel 4.
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