TV Advertising Blog

Guerilla Blog


New research from the Barclays’ Entrepreneurs Index has found that there are now more SMEs operating in the UK than ever before, but success is not a given.
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How a brand's experience with advertising could end up mimicking the travails of a rebuffed, heartbroken teenager, if the wrong approach is applied.
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Guerillascope was in attendance at the Truth About Youth on July 16th – an event commissioned by Thinkbox in partnership with market research agency Platypus.
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Appreciating the different strengths of different medias and combining them as part of a holistic approach has never offered such rewards.
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In the aftermath of Viacom announcing the transfer of Channel 5’s TV ad sales business to Sky, Guerillascope assesses the possible impact.
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