TV Advertising Blog

Guerilla Blog


With over 50% of profits delivered through TV coming after the first year, a change in the way we as an industry frame ‘effectiveness’ is needed.
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With the rules and roles of direct response TV changing, the onus is on agencies and advertisers to make the most of exciting new insights.
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How, despite new technologies altering our media consumption habits, the effectiveness of TV advertising is stronger than ever before.
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The Guerillascope team is often asked how we plan, measure and analyse targeted TV advertising campaigns. This week, all is revealed.
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Guerillascope is delighted to confirm the launch of its new TV advertising campaign, produced by The Ark.
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