TV Advertising Blog

Guerilla Blog


Why, despite the momentum created by the new Maltesers campaign, it's time the TV industry did more to represent and celebrate diversity within our society.
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With Thinkbox's latest report showing TV in fine health, we thought we’d ask viewers just what it is about commercial television that captures their interest.
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We look into how digital technology has triggered a remapping of the customer purchase journey, and the pivotal role TV advertising has to play.
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Guerillascope is delighted to have been shortlisted under the Best New Business Culture category at the UK Agency Awards 2016.
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As businesses plot their next step on an unfamiliar post-Brexit landscape, the resilience of the consumer provides reasons for optimism.
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