TV Advertising Blog

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Mainline Menswear Sharpens its Look with TV Campaign


Mainline Menswear, the online designer clothing retailer, is to unveil its first TV advertising campaign with Guerillascope.

Poised to air throughout November, the campaign will feature on a channel mix that includes E4, Dave, Sky Sports and Sky Sports News, with the launch spot scheduled during The Last Leg on Channel 4. The strategy has been devised to reach both male viewers and female gift buyers in the run up to Christmas.

The 30-second creative, produced by Mad Cow Films, harnesses TV’s brand-building, visually-arresting power with a fittingly stylish approach to showcasing the range of designer clothing sold on the retailer’s website. It marks the latest stage in the company’s growth since being founded in North Yorkshire at the turn of the century.

Whether it’s a Christmas present, everyday sports gear or slick evening attire for the festive season you’re looking for, Mainline Menswear is the go-to place where Hugo, Armani and Versace rub shoulders with Nike and Adidas. In fact, with over 8,000 products from 85 top brands – not to mention guaranteed next day delivery for UK customers – it couldn't be simpler to shop for men's clothing and accessories.

Visit mainlinemenswear.co.uk today.