TV Advertising Blog

Guerilla Blog


TaxAssist Targets Small Business Owners with First TV Campaign

TaxAssist Accountants, the accountancy service that specialises in supporting small business owners and the self-employed, has launched its first TV advertising campaign with Guerillascope.

Informed by behavioural insights, the strategy will be implemented across two weekend bursts over Easter and beyond, as many business owners mobilise efforts to review the service they currently receive from their accountant. The 30-second spots, produced by the JMS Group, will feature in the ad breaks on Channel 4, Dave, Sky News and Comedy Central, among others.

TaxAssist Accountants works exclusively with businesses that have annual turnovers of less than £2 million. Its accountants – all of whom own a small business themselves and therefore have an acute understanding of their clients’ needs – support over 65,000 clients with individually tailored advice. With shops nationwide, there’s a local TaxAssist expert waiting to liberate you from the burden of tax returns, so you can concentrate on that all-important business growth.

James Mattam, Group Business Development Director, said: “Our ‘Get All Relaxed About Tax’ campaign highlights the different types of clients who deal with us on a regular basis and shows the experience they receive when they leave the accounts and tax to the experts and focus on what they love doing – running and growing their own business.

“We are a people-based business but we also recognise people want to use technology to be able to access useful data about their business. We offer a best of both worlds approach for those who enjoy using tech and those who prefer just to come in and talk to us. With more than 290 TaxAssist Accountants offices across the UK, our accountancy network is ideally placed to service the increased demand from small businesses who will need extra advice and support to deal with changes such as HMRC’s Making Tax Digital initiative.”

Visit TaxAssist.co.uk to discover more.