TV Advertising Blog

Guerilla Blog

TRiCE Sets Tails Wagging with New TV Campaign

TRiCE, the free app that lets you insure your car, pets and gadgets all in one place, has launched a new TV advertising campaign.

Planned and executed by Guerillascope, the 30-second spots will run across March and April on channels including More4, E4, Sky News and the BT Sports network. Placements have also been secured in programming segments such as ITV Breakfast, Channel 4’s Sunday Brunch, and specific films on Film 4.

The attention-grabbing ad, developed and produced by Gingermonkeys Creative and Toast, centres on a woman’s frolic in a park. Theresa May and fields of wheat this is not, however; with a human puppy, belly rubs and games of fetch the order of the day. She has a lot of time for leisurely pursuits, of course, having just got a quote for her car in less than 60 seconds.

The TRiCE Insurance app is available to download in the App Store and Google Play.