InstaReM Transfers Brand to TV Screens

We’re thrilled to announce the unveiling of the first TV campaign from InstaReM, the Fintech company that makes transferring money overseas quick, easy and cost-effective.

Approached with the task of driving customer acquisition in ethnic minority communities, our planning and buying team has developed a strategy that will span the likes of NDTV, Colors TV, Star Plus, Brit Asia and ABP News throughout July.

Unlike banks and other Money Transfer Operators, InstaReM enables consumers, SMEs and financial institutions to transfer money abroad with zero-margin foreign exchange rates. Borne out of founder Prajit Nanu’s frustration at the lack of cost-efficiency and simplicity inherent in pre-existing services, InstaReM places both qualities at the heart of its offering.

With over 100 members of staff stationed across Asia, Europe and North America, InstaReM’s reach covers over 8,000 banks in over 55 countries; making it easy for business owners to send money to multiple accounts in multiple currencies.

Commenting on the campaign’s launch, Ali Zaidi, Head of Consumer Business Europe, said: “We are delighted to have worked with Guerillascope for our first TV campaign. They completely understood our messaging and target audience, and we’re really pleased with the end product.”

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