Guerillascope promotes Katy Sharpe to Managing Director

Guerillascope is delighted to announce the promotion of Katy Sharpe to Managing Director – the latest in a line of role changes as we continue to restructure the company around a growing client roster.

Katy Sharpe Managing DirectorWith our founder David Yorath becoming CEO, Katy, who has been an integral member of the team since joining us fresh out of university in 2011, will take up her new role with immediate effect. Two of our exceptionally talented brand managers; Alexa Buckler and Eponine Wright, will now join Kim Mills as brand directors.

The promotions follow hot on the heels of Craig Lowther’s appointment as commercial director, and Kit Buckler as our new chairman; with the Guerillascope family further augmented by the recent hires of Fidelma Fox and Troy Rossides.

Having played a significant part in the success of Guerillascope’s biggest clients over the last few years, Katy has developed a glowing reputation for going the extra mile to ensure her intelligent media planning delivers results beyond expectation. She strives for perfection, wielding her keen eye for detail to make every penny of a media budget count. She will now apply her wide skill-set to maximising the productivity of our loyal and growing team - a team that Katy's been instrumental in building and retaining within such a transient industry.

After a year that once again saw Guerillascope emerge as the leading planning agency for number of clients advertising on TV, Katy will also oversee our continuing expansion into other medias, with outdoor, press, radio and online video just some of the areas we’ve become more prominent within. She will be responsible for ensuring we are always proactive in our account management, exploring new opportunities in order to develop cost-efficient campaigns that harness the most effective media combinations for each individual client.

Commenting on her appointment, Katy said: “Guerillascope stands at a pivotal moment in its young history; it’s a truly exciting time to be part of this company, and I feel privileged to be leading such a fantastic team into a new era. Our drive to keep moving forward is matched only by our determination to deliver success for our clients: I believe the service we’re able to offer is unrivalled in the flexibility and accountability it grants a new generation of agile brands. I look ahead to the next twelve months with excitement and eagerness.”

We look forward to seeing Katy, Eponine, Alexa, Troy and Fidelma flourish in their new roles.