Lead Forensics

Fill 1 Created with Sketch. Drover

Drover is the new way to get a car. Offering flexible, all-inclusive subscriptions to UK drivers for the first time, the company tasked Guerillascope with developing a TV advertising campaign that would effectively launch its brand and create new space in the market.

Fill 1 Created with Sketch. Objectives

  • Raise brand awareness and fuel growth
  • Drive leads and subscriptions on JoinDrover.com

Fill 1 Created with Sketch. Results

  • Comparing the brand’s pre-TV stats with our analysis of the campaign, web traffic between August 2018 and March 2019 saw an increase of 99%.
  • By the end of Drover’s first month on TV, the brand’s search popularity had increased by 75%.
  • To date, the TV campaign has reached 30% of the UK population.
  • Thanks in part to the momentum created by the brand’s TV campaign, Drover has recently signed partnerships with world-renowned car manufacturers such as Volkswagen, ToyotaCitroen and Peugeot.
  • The campaign has also generated an uplift in registrations, with an increase of 207%.
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Guerillascope has been a fantastic support for our first TV campaign. The team have helped us navigate some of the complexities in the market and to very quickly get a clear understanding of what impact the campaign was having on our business. We're excited to continue our work with the Guerillascope team as we launch our next creative in the coming weeks. Matt Seakins, Chief Marketing Officer