Protect Your Bubble

Guerillascope and Protect Your Bubble, the nation’s leading gadget insurer, have worked together since 2010.

Objectives

  • Increase brand awareness to core audience; adults 16-34
  • Drive sales of both their gadget products; single and family.
  • Reach and connect with audience through multiple touchpoints.

What we did

  • Using data from our tracking software and brand perception surveys, we have been able to fine-tune a combined DR and branded TV strategy that’s reached 97% of PYB’s core audience.
  • Over the years, Guerillascope has augmented the TV strategy with the planning and buying of sponsorship, radio, taxi and underground advertising activity.
  • Alongside these medias, Guerillascope has committed time and bodies to assist the company with its experiential promotions around new iPhone launches on Oxford Street, Wimbledon Tennis and at charging point igloos on Southbank.
  • We are now managing the brand’s social campaign, with the aim increasing engagement amongst both current and potential customers.
"Guerillascope are hugely knowledgeable and hard-working. They get under the skin of your business and provide that rare commodity of genuine added value. I would highly recommend them."
Stephen Ebbett, Founder

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