Calypso

One of the UK’s leading sun care brands, the award-winning Calypso enlisted Guerillascope to plan and launch its first TV advertising campaign in a decade, as part of a multichannel promotion of its Once A Day range of products.

Objectives

  • Drive in-store sales of its Once A Day range.
  • Raise brand awareness.

Outcomes 

  • Informed by behavioural insights and our extensive experience in travel marketing, the strategy was coordinated to reach television viewers in the hot summer months of June and July.
  • The campaign directly drove a 31% increase in bricks-and-mortar sales across its network of retailers.
  • Additionally, there was an average 34% uplift in web leads.
  • Empowered by this success, Calypso was able to scale its business model and invest in growth. This has led to a widened product range, innovative new packaging and an expanded network of retailers.
  • Calypso has once again teamed up with Guerillascope in 2018 to increase its TV advertising spend, as it looks to build on 2017’s momentum. 
“Guerillascope has been an absolute pleasure to work with. The team completely understood our campaign goals, and put together the best package possible for our budget and customer demographic, which helped us increase our sales by 31%.”
Tony Ward, Sales Manager, Calypso Sun Care

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