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Competitor & Sector Analysis

Guerillascope uses the most comprehensive and feature-rich TV analysis program available to media agencies when measuring the TV activity of competitors and sectors.

Based on official BARB viewing data, this program allows our team to develop the most accurate and detailed analysis reports for any TV advertiser or sector.

From such reports we can gain an insight into which channels your competitors have advertised on, as well as the day parts, weekdays and programming. From this, our team can also calculate estimated spends.

Benefits for TV Advertisers?

  • Guerillascope is the only TV planning agency that processes official BARB viewing data.
  • This data allows us to detect trends and seasonal patterns within competitor and sector activity.
  • We'll highlight the distribution of airtime by time of day and day of week, as well as identifying the highest impacting TV programmes for a campaign.
  • We supply estimated competitor spends whilst identifying the reach and frequency of TV advertising activity. In other words, the fullest possible picture.
  • We can predict your brand’s share of voice on specific channels, placing you in a position to decide whether going against the grain or following the same blueprint is your best option.
  • Assess your competitors’ TV advertising strategy including commercial time lengths and regional activity.
To begin planning your targeted TV advertising campaign call our TV experts on 0800 088 6789. Or why not set the ball rolling with our no obligation TV planning form?