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Campaign Optimisation

As part of our ongoing dedication to the success of our clients, we use an innovative system centred on a Pixel code that not only allows the Guerillascope team to analyse and optimise TV advertising activity on a cross-platform basis, but significantly improves the job we can do for you!

This is a sophisticated piece of kit that essentially enables our TV experts to measure the uplift in web traffic triggered by your TV advertising activity. To achieve this we compare baseline web traffic statistics with response and sales data attributable to specific TV spots. Never before has there been a program that permits our team to implement changes that improve the performance of your campaign so quickly.

Guerillascope provide weekly or monthly reports based on the detailed results gleaned from this system. Alternatively, by inserting the supplied code into the body tags of your website, web traffic can be measured in real-time.

Benefits for TV Advertisers?

  • TV advertisers can identify the Cost Per Lead and Cost Per Acquisition, as well as other response metrics such as Impacts Per Acquisition that demonstrate the efficiency of a TV advertising campaign.
  • Multiple media channels can be incorporated into one report to provide a detailed assessment of combined marketing activity.
  • Clients are given personal login access for added transparency.
  • Advertisers can measure lead generation and response by channel, programme, day part, hour of the day and postcode, allowing clients to see what aspects of their campaign have been working.
  • Reports are available by week, month or in real-time.
  • A tracking code removes the need to manually capture and load data, which often takes time when formatting and exporting the data.

to discuss your own TV advertising objectives give Guerillascope a call on 0800 357 675, or submit your TV plan without obligation