There are two ways to watch TV content. The first is to stick to the
live TV schedule, otherwise known as linear television. This accounts
for the vast majority of viewing hours in the UK and, despite the
seemingly constant advent of new digital platforms, it remains the
dominant mode of TV consumption. There is, however, another way
to watch your favourite TV shows, one that continues to increase in
Video On-Demand (VoD) allows the TV viewer to access TV content
from anywhere and at any time. Tablets, smart phones, desktops,
connected TVs and games consoles all fall within the vicinity of VoD,
with the UK’s biggest broadcasters all operating platforms that
serve the nation’s most popular TV shows independently of the live
TV schedule. ITV Player, 4oD, Sky Go, Demand 5, Youtube and
Blinkbox provide targeted TV advertising opportunities via VoD.
Benefits for TV advertisers?
- VoD advertising campaigns can be personalised to target
viewers at a socio-demographic, geographical or technological
(the device being used) level.
- Individual broadcasters have invested heavily in interactive
formats that boost VoD ad engagement.
- VoD advertising is an effective driver of response, with
clickable, trackable links streamlining the conversion process.
- TV advertisers can reach VoD viewers anywhere, including
contexts such as the daily commute, which encourage
- VoD functions as an effective supplement to linear TV
advertising, providing incremental reach.
To learn more about the opportunities available through VoD
advertising, call the Guerillascope team today on 0800 357 675. Alternatively, submit your brief through our planning form.