Guerillascope recently hosted an exclusive event for advertisers new to TV, demonstrating the transformative effect that television advertising can have on SMEs in pursuit of scalable business growth. One of our guest speakers was Craig Lowther, an entrepreneur with considerable experience of the role TV plays in growing a small business. He sat down with Matt Hill, research and planning director at Thinkbox, to discuss the impact TV advertising has had on his seven businesses.
“I’m a complete TV evangelist, I love it. I love the fact that I can spend thirty grand and go and walk the dogs on the beach; all the work is being done for me by the creative. It has been, without doubt, the cornerstone, the most pivotal medium I’ve used.”