How We Work

How We Work

When it comes to bringing your ambitions to life, we are hands-on, transparent and flexible. We make your budget work harder through an analysis-based approach, identifying cost-efficient opportunities for your business whilst optimising performance. We’ve organised our unique way of doing things into seven steps.

Planning Form

Get in touch.

By completing the TV planning form, or by giving our team a call on 0800 357 675, you’re effectively taking the first steps towards launching your business on TV.

Lets Talk TV

Understanding your business.

Having received your TV advertising brief, a member of the Guerillascope planning and buying team will contact you within 24 hours for a chat. We’ll get to know your business inside and out, learning about your target audience, marketing objectives and preferred strategy. We’ll then set to work on developing a plan based on your goals.

Market Analysis

Analysis of the TV market.

Our TV analysts and researchers will then conduct preliminary market research, evaluating competitor and sector activity and official BARB viewing data to provide you with a comprehensive overview of the marketplace and your sector.

Planning Your Campaign

Planning your TV campaign.

Now we begin transforming your brief into a malleable TV advertising plan, matching your objectives to our competitor and sector analysis. We’ll pinpoint the TV spots centred on the most cost-efficient TV channels, day-parts, days of the week and programming.

Book Your TV Spots

Booking your TV airtime.

With a flexible TV advertising plan in place, our team will then book your TV spots, negotiating the best TV advertising costs for your business. Once your TV airtime is booked, Guerillascope will provide a full list of up-to-the-minute scheduling, which allows you to track your TV spots.


Monitoring your TV ad.

At this point, give yourself an almighty pat on the back – your business is now on TV! Guerillascope will work tirelessly to deliver the number of viewers we say we will through the continual monitoring of your campaign, referring to weekly scheduling and value position checks.

Improving campaign performance

Improving campaign performance.

Once your TV advertising campaign has launched, Guerillascope will ensure that its performance is enhanced through a process of campaign optimisation. We’ll focus on reducing your Cost Per Lead and maximising response with the help of cutting-edge analytical tools, enabling us to provide an overview of what’s working and what isn’t whilst improving performance by audience group, TV channels, day-parts and postcode.