TV Advertising on ITV 2

ITV 2 is a British TV channel. Launched in 1998, it draws in the largest multichannel audience in the UK. ITV 2 employs a focus on American programming, such as Gossip Girl and The Vampire Diaries. In addition to this, it also airs repeats of shows from ITV, as well as spin off shows such as X Extra Factor and Britain’s Got More Talent. It generally targets a younger audience than its affiliate, with added emphasis on showbiz content.


ITV 2 +1


Sky 118
180 +1
Virgin Media 115
116 +1
Freeview 06
27 +1
Freesat 113
114 +1

The grid below highlights the approximate cost to advertise on ITV 2, with rates varying significantly depending on many factors, primarily the size and profile of the viewing audience. The estimated costs for advertising on ITV 2 are based on buying 1 x 30 second advert and should be used as a guide only. For further information, please give us a call on 020 7352 0555, or visit our TV advertising costs form.

Time slot Example programming Est Cost 30"
Breakfast 0600-0930 Judge Judy £400.00
Daytime 0930-1730 The Jeremy Kyle Show £800.00
Early Peak 1730-2000 Xtra Factor £1600.00
Late Peak 2000-2300 The Only Way is Essex £3000.00
Night Time 2300-Close The Vampire Diaries £300.00