TV Advertising on ITV

ITV is a British terrestrial television channel. Launched in 2001 following the reconfiguration of the ITV Network, it comprises 12 regional sub-franchises that each provide local programming to their areas. ITV has traditionally been viewed as an entertainment based broadcaster, its programming consists of some of the highest rated shows in Britain, such as X Factor and Coronation Street – both of which regularly draw in 10+ million viewers. It also airs regular news segments and high profile sporting events.


ITV +1


Sky 103
131 +1
Virgin Media 103
114 +1
Freeview 03
33 +1
Freesat 103
112 +1

The grid below highlights the approximate cost to advertise on ITV, with rates varying significantly depending on many factors, primarily the size and profile of the viewing audience. The estimated costs for advertising on ITV are based on buying 1 x 30 second advert and should be used as a guide only. For further information, please give us a call on 020 7352 0555, or visit our TV advertising costs form.

Time slot Example programming Est Cost 30"
Breakfast 0600-0930 Daybreak £3000.00
Daytime 0930-1730 The Jeremy Kyle Show £4000.00
Early Peak 1730-2000 Emmerdale £30000.00
Late Peak 2000-2300 The X Factor £35000.00
Night Time 2300-Close Jonathan Ross £2500.00