TV Advertising on Dave

Launched in 1998, Dave is a British TV channel owned by UKTV. “The home of witty banter”, Dave broadcasts various British entertainment, comedy and panel shows, such as QI and Mock the Week, plucked from the archives of major terrestrial channels such as the BBC. It also commissions exclusive programming such as Car of the Year and Argumental.


Dave Ja Vu


Sky 111
214 +1
Virgin Media 128
129 +1
Freeview 12
84 +1

The grid below highlights the approximate cost to advertise on Dave, with rates varying significantly depending on many factors, primarily the size and profile of the viewing audience. The estimated costs for advertising on Dave are based on buying 1 x 30 second advert and should be used as a guide only. For further information, please give us a call on 020 7352 0555, or visit our TV advertising costs form.

Time slot Example programming Est Cost 30"
Breakfast 0600-0930 Man vs Food £300.00
Daytime 0930-1730 QI £1000.00
Early Peak 1730-2000 World’s Most Dangerous Roads £2500.00
Late Peak 2000-2300 Have I Got A Bit More News For You £4500.00
Night Time 2300-Close Would I Lie To You? £400.00