The fabled British summer may be lacking on the punctuality front, but that doesn’t mean the public can’t get the party started with a delicious Vimto Ice Lolly. Cue the brand new TV advertising campaign from the country’s favourite purveyor of seriously mixed up fruit.
Planned and booked by Guerillascope, with creative development by driven, the TV advertising campaign was launched across the ITV north west region on Tuesday 28th May. Working closely with the Brand owners and manufacturer Frederick’s Dairies throughout the development of the campaign strategy, the finished TV advertisement promises to bring a little taste of sunshine to the greyest of summer days, proving that you don’t need blue skies and soaring temperatures to enjoy the fruits of our favourite – and increasingly elusive – season!
Guerillascope thoroughly enjoyed its role in bringing this fun new product to the television screen. We look forward to a summer of Vimto Ice Lollies and maybe, just maybe, a side order of sunshine.