Press Releases

Perfumes Depot airs debut TV campaign

The Family Brands Group has teamed up with Guerillascope, Durkin Media and creative agency Square Elephant to launch the debut TV advertising campaign for sub-brand Perfumes Depot, the online fragrance and cosmetics retailer.The campaign has been launched to coincide with the distribution of 5 million catalogs profiling the offers available at the various member web-shops.

The 30-second TV ad, unveiled on UK screens this past Friday (November 8th), will feature across More4, Sky Living, Really, E4, Sky News and ITV2 over the course of its TV tenure as part of a strategy to reach adults looking for discounted gift ideas in the lead up to Christmas. offers customers a wide range of perfumes and cosmetics on duty free prices, with all orders insured up to €2500 and free shipping included as part of the service. An 8,000-strong product range that comprises fragrances from the likes of Chanel, Dior, Lancome and Yves Saint Laurent means a bargain is only a click away, making Perfumes Depot a hub of value-for-money gift ideas perfect for the whole family.

The Family Brands Group is also poised to release separate TV advertising campaigns for other members of the group. Home& is to be launched this week, followed by Booknote, a book/DVD/CD web-store, as part of an overarching festive marketing drive which has already aired across Ireland. In the meantime, you can watch the UK TV debut of Perfumes Depot above, and while you’re here, why not inspire that perfect gift idea with a visit to the brand's website?