TV Advertising Blog

TV Advertising Blog


Is TV advertising relevant to online businesses? Matt Hill explains why the answer is a big yes, and how it effectively generates online demand.
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Contrary to popular belief, it's not just the giants of the business world that benefit from the considerable power of TV advertising.
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In an age of catch-up services and digital television recorders, how is live TV viewing holding up? Should advertisers be alarmed by new technologies?
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SMEs are hotbeds of ambition and highly marketable ideas. So why aren't more advertising on TV; a medium perfectly equipped to support their needs?
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Sky Adsmart is a ground-breaking platform that allows advertisers to cherry-pick audience attributes central to their business, and serve ads to appropriate households.
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