TV Advertising Blog

TV Advertising Blog


Why the festive season represents a fantastic opportunity for businesses looking to increase market share, amplify brand visibility and boost sales.
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With the Great British Bake Off having left the BBC for Channel 4, we assess the impact, and how a successful transition can be assured.
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Why, despite the momentum created by the new Maltesers campaign, it's time the TV industry did more to represent and celebrate diversity within our society.
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With Thinkbox's latest report showing TV in fine health, we thought we’d ask viewers just what it is about commercial television that captures their interest.
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We look into how digital technology has triggered a remapping of the customer purchase journey, and the pivotal role TV advertising has to play.
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