Patrick’s Day, which for the English population is an excuse to join our Irish
friends in celebrating all that is great about the Emerald Isle with multiple pints of Guinness. Food takes
a backseat today, as we turn to liquid lunches, liquid dinners and liquid
snacks for sustenance.
So, as enthusiastic supporters of this day
ourselves, we couldn’t help but trawl through some of our favourite TV
advertising campaigns from one of our favourite advertisers. Without further ado, here’s our top
Argentina as part of a £10 million campaign, Tipping Point is a game of dominos
on steroids. Full of rustic charm, a heartening dose of community spirit and
one hell of a triumphant finale, this ad accurately replicates the exuberance
one feels (and just about contains within unnervingly intense stares at the
glass) when watching that first pint being poured. We wouldn’t recommend trying
to recreate the scenes from Tipping Point, though. Not unless you have comprehensive home
insurance and neighbours who share a first for destruction.
award-winning ‘Hands’ will leave you mesmerised for the exact length of time
Guinness believes is required to pour the perfect pint of Emerald gold. A
beguiling blend of animation wizardly, stylistic cool and a Balkan folk soundtrack
guaranteed to produce shoulder shimmies at your desk, this two-minute film
deservedly went viral upon its release, and still leaves mouths agape today.
Hands shouldn’t be this interesting.
3 billion years of evolutionary history into one-minute is no mean feat, but
from a pub in Dublin to newt-like creatures supping on the Primordial Soup,
Guinness manages to deliver a snappy explainer of the journey we’ve taken to arrive at the current zenith of man’s achievement: the perfect pint.
Bring it to
It’s really quite something, isn’t it. Unfortunately, it’s also something we
take for granted, but with ‘Bring it to Life’, for ninety awe-inspiring seconds
we’re firmly wrapped around its little finger. In it, a group of men join
forces to create oceans, forests and waterfalls – with the toil displayed on a
par with trying to get up the morning after St Patrick’s Day. Cinematic in its
ambition and powerful in its message, ‘Bring it to Life’ reminds us of just how
wondrous the natural processes surrounding us are.
commemorate the 250th anniversary of the founding of the brewery by the
now demigod, Arthur Guinness, ‘Chinese Whispers’ is a funny and playful ode to
the creator–in-chief. Starting in the inauspicious setting of an Irish pub,
the whisper ends up travelling across the entire globe, with mass crowds of
people toasting parsnips, llamas and Martians, among other less clear subjects