2013 is drawing to a close, and we for one will look back upon it
fondly. So much has happened at Guerillascope in the last twelve
months that it would require a small dossier to fully cover it, but
we’ll spare you that; here’s a brief summary of this year’s real
talking points from the UK’s fastest-growing independent TV
But first, a bit of context. In October 2012 we broke new ground as
the first TV advertising agency to actually launch an ad campaign on
television, driven by the belief that whether you’re a local butcher,
new start-up or multinational corporation, TV can revolutionize your
It’s certainly worked for us; since launching our TV campaign we’ve
experienced a 43% year-on-year uplift in new clients. This year
alone we have brought over 40 new advertisers to TV, marking us
out as one of the industry leaders in terms of launching brands on
television. In terms of reach and frequency, with all of
Guerillascope's clients combined, 96.2% of the UK adult population
saw the TV ads we planned and booked at least once, 93% twice
and 90% three times. Overall, TV impacts generated across the year
represent a 13% year-on-year increase.
During 2013 we’ve planned, booked and launched campaigns for
some fantastic newcomers to TV, including BullionByPost,
Adults.co.uk, DogTag Insurance, Toolroom Records, Rude Wines and
Soccer Showcase. We’ve also experienced continued success with
established, long-term clients including Protect Your Bubble,
Warranty Wise, Money Boomerang and Park Resorts.
The swell in new business has had a huge effect on our company.
We’ve added two new members of staff to meet an ever-growing
client list, with further additions anticipated as we steamroll our way
into 2014. Additionally, we’re currently in the process of an exciting
rebranding, so expect to see a fresh new website and brand identity
early next year.
A special word of gratitude goes to Guerillascope’s exceptional team
of planners, buyers and analysts, who are a source of enormous
pride for the company. We can say with absolute conviction that we
have one of the most talented teams in the industry, and without it,
the success we’ve achieved this year simply would not
Finally, Guerillascope would like to extend its thanks to everybody
who has helped make 2013 such a wonderful year. It’s a very exciting time to be a part of the Guerillascope family, and there’s so much more to come. We have our sights set on new heights in 2014,
so keep your eyes peeled, you’ll be hearing a lot more about us in
the next year.
Wishing you a very happy New Year.