TV Advertising Blog

Guerilla Blog


Are subscription video-on-demand platforms such as Netflix and Amazon Instant Video a threat to traditional TV, or a supplement?
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Video ads served on broadcaster video-on-demand command 3.5x the attention levels than those placed on YouTube, according to an innovative new study from Channel 4.
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With the misplaced ads fiasco continuing to cast a shadow over Google, TV advertising’s credentials for companies seeking brand security swings into focus.
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Four qualities have been highlighted as integral to ensuring brands extract maximum value from their TV creative. So, let’s delve further.
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Google finds itself confronted by a huge challenge: for YouTube to become an advertising platform truly trusted by brands, it’s one that must be met.
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