Guerillascope is delighted to announce the launch of the maiden TV advertising campaign from ProCook, the UK’s leading multi-channel retailer of specialist cookware.
The promotion – launched today (Wednesday, February 4th) – will span a plethora of TV channels throughout its month-long residency: including Channel 4 during Sunday Brunch, More 4, Sky News, Sky Atlantic and Channel 5’s digital portfolio.
ProCook started life in 1996 as a small, family-run business, and over the subsequent 18-years has grown into the nation’s market leader; a feat achieved as a result of the brand’s quality assured, own-label cookware, bakeware, knives and kitchen essentials. Now available in 22 stores throughout the UK – as well as multiple catalogues and the brand’s very own ProCook.co.uk – the company’s success has led to acknowledgement from the likes of Lorraine, Saturday Kitchen and Grand Designs.
We welcome the opportunity to elevate the ProCook brand to even greater heights through the medium of TV advertising – the logical next step for any business with the ambition to match the product.