Press Releases

TV Sponsorship Opportunities With Sky Media


TV sponsorship packages will be abundant through Sky Media this year, with exciting new programmes and enduring favourites set to provide advertisers with fantastic opportunities to promote – and associate – their business alongside some of the highest-profile TV content airing in the UK. For full details and pricing, call our TV experts today on 0800 357 675.

Sky 1

The flagship channel within Sky’s portfolio, Sky 1 facilitates brands with access to some of freshest, most talked about factual entertainment programming on British TV. Centred on the quirks, passions and struggles implicit in everyday life, Sky 1’s TV sponsorship package of ten programmes – which are also available individually – is an opportunity for ambitious businesses to thrust their brand into a spotlight seen by a largely 16-34 audience of both males and females. Shows include:

  • King of Nerds
  • Quiz Nights
  • Flintoff: Lord of the Flies
  • Braking Badly
  • Relatively Clever
  • The Holiday Makers
  • Wild Things
  • Kings & Queens of Speech
  • Fright Club
  • Silver Surfers and Gordonstoun
  • TV sponsorship packages spanning a programme selection of this breadth enable advertisers to secure a constant, ‘always on’ television presence, but of course, should brands wish to cherry-pick specific factual entertainment TV shows, a call to Guerillascope can also set this ball in motion. This fantastic opportunity is available from February 2015. 

    Karl Pilkington, the nation’s most relentless moaner, also returns for a second instalment of his Moaning of Life series later this year. With the first series proving to be a fine success, Pilkington’s travails en route to self-enlightenment look poised to entertain a mass audience of comedy chasers once again – and your brand could be at the forefront of it all. Stay tuned for further details in the coming months, or if patience isn’t one of your strong points, do feel free to call us for a chat!

    Sky Living

    Sky 1 isn’t the only hotbed of TV sponsorship opportunities bubbling within the television landscape. Over on Sky Living, the multi award-winning CSI: Las Vegas is returning for its thirteenth season this year, bringing with it a fantastic opportunity for a brand seeking long-term, continuous engagement with an enthusiastic fan base. This TV sponsorship package is available on an ongoing basis – but hurry, this one is poised to receive a lot of attention.

    Additionally, My Kitchen Rules Australia returns due to popular demand this year, affording brands – particularly those related to the cookware and food sectors – with a chance to develop a cross-platform association with one of UK TV’s most popular cooking competitions, where rival couples are pitted against one another in order to establish the nation’s most accomplished home cooks. This is available from March to April.

    Sky Sports

    If it’s a male audience you’re looking to reach, then perhaps Sky Sports’ ongoing coverage of the Euro 2016 Qualifiers is the path you should tread. With England’s heartening progress and plenty of drama to come, this TV sponsorship opportunity is one that promises to capture a strong audience of football fans throughout the year. And with the new Sky Sports 5 channel confirmed as a hub for European football, there’s going to be more coverage – and greater visibility – than ever before!

    For further opportunities to attach your brand to the broadcasting of Boxing, Tennis, F1 and Sky Sports News content – all of which offers a route into the typically difficult to reach ABC1 Men audience group, then please call Guerillascope today.

    Sky News

    Sky News is the UK’s favourite digital news channel; a fixture in the daily lives of adults both at work and at home. The go-to place for breaking news and social, political and cultural insights, this year a brand has the chance to pin itself to Entertainment Week, the channel’s playful interpretation on the week’s TV, music, film, art and theatre news. Featuring guests as esteemed as Paul McCartney and George Clooney, Entertainment Week is an enticing prospect for advertisers looking to achieve mass reach amongst an audience of typically ABC1 adult TV viewers.

    We'll be back with more TV sponsorship opportunities in the coming weeks. In the meantime, learn more about the packages available now by calling us on 0800 357 675.