Guerillascope has teamed up with Protect Your Bubble once again to plan and deliver a brand new TV sponsorship campaign – a first for the UK’s favourite gadget insurer.
Protect Your Bubble will be a proud sponsor of Swipe – the technology segment on leading news broadcaster Sky News – with a slick new production developed to mark the brand’s maiden, 6-month venture into sponsorship.
The company’s three-day residency on Sky News, which commenced this past Friday, has been preceded by an extended takeover of the technology section on the Sky News website, placing the brand’s protection against theft, accidental and water damage in direct association with the latest technology developments and news stories.
Swipe keeps a firm finger on the electrical pulse of technology’s hottest advancements and stories, keeping the UK’s avid consumers of gadgetry plugged in when it comes to knowing what to buy and expect.
Harvesting the opinions of worldwide authorities on all things technological, Swipe analyses key trends across all sectors, attracting hard-to-reach audiences such as ABC1 males with the help of Sky News’ innovative – not to mention award-winning - news broadcasting format.
As for Guerillascope, this is an exciting development for the business, representing our most intensive sponsorship strategy to date. Having enjoyed much success with Protect Your Bubble over the past four years, we’re confident that this evolution into sponsorship will reap unprecedented rewards for a brand that – with society’s increasing focus on new gadgets that add convenience and new perspectives to the everyday – is primed to go from strength to strength over the coming year.
To find out more about exciting sponsorship opportunities available through Guerillascope, please contact our team of experts today on 0800 357 675.