TV sponsorship is a facet of the television industry that supplies brands prepared to invest with not only considerable visibility, but also a positive association with some of the UK’s most loved – not to mention viewed – TV programming.
This February Channel 5 will be offering businesses the opportunity to attach their brand to two of Australia’s finest exports, Neighbours and Home and Away.
Home and Away TV Sponsorship
Having sauntered onto our television screens in a blaze of sunshine over 25 years ago, Home and Away has since been adopted as a British institution, gaining a fervent and loyal following among women in particular; especially the coveted 16-34 age group. With the intrigue roused through the daily trials and tribulations of Summer Bay’s residents enduring across the decades, Home and Away is a powerful presence within the UK television schedule, promising sponsors a wide-reaching and regular surge of coverage.
Home and Away is viewed by 4.9 million individuals a month and 2.4 million 16-34 Women a year. This sponsorship opportunity is available for 12 months as of February 2015.
Neighbours TV Sponsorship
Similarly, Neighbours has been injecting the lives of British TV viewers with a dose of Australian drama under the sun for over 20 years, proving to be more popular in this country than in it’s motherland. Known for its reputation as a star-maker (Kylie Minogue, Jason Donovan, Guy Pearce and Natalie Imbruglia, to name a few), the soap has become a daily fixture in the lives of millions; particularly ABC1 Women, a viewing audience that contributes to the show’s standing as the most upmarket soap opera in the UK.
Neighbours is aired across the entire Channel 5 portfolio, engaging nearly 20 million adults a year – 4.4 million of which are ABC1 women. This sponsorship opportunity is available for 12 months as of February 2015. To find out more about both of these exciting TV sponsorship opportunities, please contact our team on 0800 357 675.