Award-winning jeweller Tresor Paris has unveiled its maiden TV advertising campaign, IMAGINE in collaboration with Guerillascope, providing that perfect gift idea as Christmas begins to shimmer on the horizon.
Having recently unveiled new pieces and a change of direction, this advert gives a taste of what is to come from Tresor Paris. The brand, whose elegant range of bespoke designs has been a fixture on catwalks and at fashion weeks, will be appearing across a selection of music channels, E!, Sky Living, Living It and TLC in support of its crystal collection, which spans rings, necklaces, bracelets and earrings amongst other items. The campaign, planned and booked by Guerillascope, launched on September 21st and will sparkle across TV screens up and down the UK until the 19th October.
Tresor Paris, which among other distinctions has been rewarded with a position on the Professional Jeweller Hot 100, 2013’s Business Big Shot Award and multiple nominations for Jewellery Brand of the Year, has collaborated with a succession of the world’s most esteemed designers – including Fyodor Golan, PPQ and Corrie Nielsen – to bring its unique and luxurious conceptions to life, carving itself a niche for both enduringly classic and modern designs linked by the Tresor Paris stamp of quality.
Tresor Paris Head of Marketing, Luke Gusman comments, “We wanted to make a bold, bright campaign with IMAGINE, to create maximum impact for Tresor Paris, which is why we used bright coloured smoke to emphasise the jewellery shown off by models who in contrast are wearing white. This action was all slowed down so that the movements are deliberate and the pieces eye catching.”
Keep your eyes peeled for a second wave of Tresor Paris TV advertising activity in the coming weeks, when the brand’s popular Diamond range will become the promotional focus.