Press Releases

Annabel Karmel Serves Debut TV Advertising Campaign


Annabel Karmel, the UK’s leading children’s cookery author, has unveiled her debut TV advertising campaign in support of the brand’s range of Chilled Toddler Meals.

Planned and booked by Guerillascope with production overseen by Quite Frankly Production, the campaign launched on July 21st and will span Disney Jr, Nick Jr, Nick Jr 2 and Tiny Pop throughout its month-long residency on TV.

Annabel Karmel MBE, who first began developing nutritious baby food recipes from her kitchen 25 years ago, has since developed the business into a multi-award winning leader in its field. The 30-second campaign seeks to forge an emotional connection with busy families, highlighting the importance of a healthy start in life for young children. 

Having gained personal experience from the raising of her own young child, Karmel’s recipes are tailor-made for fussy eaters whilst containing all the essential nutrients required for wholesome growth.

The annabelkarmel.com meal range is currently available in Sainsbury’s for just £2 until August 12th. For more information, as well as top offers, competitions and the brand’s recipe app, why not visit the website today?