Toolroom Records, the iconic independent dance label, is to kick-start its tenth birthday celebrations with the launch of a new TV advertising campaign.
Planned and booked by Guerillascope, with creative handled by Bolder, the 30-second TV ad is to be unveiled on Friday, July 26th in support of Toolroom Ten, a 100-track compilation celebrating some of the label’s greatest releases from over the past decade; including club anthems from dancefloor luminaries such as Underworld, David Guetta, Tiesto and Deadmau5
The album comes complete with three exclusive DJ mixes by Toolroom founder Mark Knight, whilst a one-off microsite
has been launched to enrich the legions of Toolroom fans with insightful interviews and features reflecting on the last 10-years.
The TV advertising campaign will take up residency on MTV Dance, E4, Extreme Sports and Clubland TV upon its launch, spanning the entirety of August as Toolroom Records sets the turntable spinning on ten weeks of celebration. A ten-date world tour commences on Saturday July 27th, encompassing some of the world's greatest cities: including London, Texas, Florida, Tel Aviv, Montreal, Manchester and Glasgow.
Guerillascope would like to congratulate Toolroom Records on ten years of influential dance releases – we look forward to many more afternoons spent working our way through the discography! Pre-order your copy of Toolroom Ten on iTunes today for £9.99.