Press Releases

New TV campaign for Jelly Belly air fresheners


Custom Accessories Europe, the brand development and distribution company specialising in car accessories, has launched a new TV advertising campaign in support of its Jelly Belly-licensed range of air fresheners.
The 10-second TV ad, planned and booked by Guerillascope, was launched on Thursday, June 6. It will span ITV2, Sky 1, Sky F1, Sky News and Dave over the course of its month-long duration.

Jelly Belly air fresheners infuse your vehicle, room or office with the aromatic scents associated with the world’s most-loved jellybean manufacturer. The range covers an assortment of flavours, adding variety to a freshness that will transform even the most mundane of car journeys. Select your favourite from a choice that includes Tutti Fruitti, Tangerine, Blueberry, Lemon Drop, Very Cherry and Bubblegum!

Guerillascope thoroughly enjoyed working in partnership with Custom Accessories Europe throughout the development of this TV advertising campaign. We must also thank the company for making traffic jams that little bit more bearable, in a Tutti Fruitti kind of way.

The TV ad was directed by Derek Moore, with CGI overseen by Phil Hurrell. The art director was Simone Micheli, and copywriter Robert DeCleyn. Post-production was managed by Coffee & TV.