GSM London, the London-based independent College of higher education, has released a new TV advertising campaign in support of degree places currently available through clearing.
The 30-second TV ad, planned and booked by Guerillascope with production handled by Sugar Factory, follows a young student as he embarks on a journey through the heart of the capital. Moving quickly and gymnastically across a succession of urban obstacles as part of a training discipline called ‘parkour’, he twists, jumps and weaves his way past some of London’s most iconic landmarks, ultimately arriving for clearing in the nick of time.
The TV campaign was launched on August 10th and will run for a month, residing across Box 7, Zing, Dolphin Music Package, MTV, Vault, Scuzz, Capital TV and Flava.
Two separate creatives have been developed, both promoting the availability of courses centred on business management, finance & accounting, law, travel & tourism, IT and HR. Study programmes are taught across two campuses located in Greenwich and Greenford.