One of the pillars of traditional media, press advertising has
stood up defiantly to the new media revolution and evolved with a changing
landscape. It offers brands a raft of opportunities to target, reach and engage
both mass audiences, and niche groups.
Two worlds collide
Whilst millions of people still read and enjoy physical copies of
newspapers and magazines every day, the rise of digital has seen a a large majority of publishers widen their coverage by developing online platforms. For press
advertisers, this has created an opportunity to maximise reach across multiple media
channels as part of a seamless, holistic marketing strategy.
Guerillascope’s relationships with trusted media partners means that our clients have access to the best deals, opportunities and strategic thinking. We ensure that, whether on paper or screen, your ad is positioned within contextually relevant content that engages audiences.
Negotiating the press landscape
From national broadsheets and tabloids to local newspapers and niche-interest magazines, our collaborative approach and close ties with print specialists allow us to negotiate the very best rates, whilst being flexible with the packages we tailor to your bespoke needs.
So, why include press advertising as part of your cross-media strategy?
Advertising in the press cultivates consumer trust. According to a survey from How People Buy 2015, 85% of respondents agreed that seeing a brand or product advertised in their newsbrand “gives me more confidence that it’s right for me".
The reach available to advertisers through press advertising is vast. Newsbrands reach 90% of shoppers every month. Crucially, they also reach 95% of ABC1 adults and 97% of 18-34s via mobile devices; two audiences typically regarded as the hardest to reach through traditional TV advertising.
Studies by Millward Brown suggest that adding press to a TV advertising campaign produces a 58% uplift in business effects. Furthermore, the combination of TV and press drives a 72% increase in ‘reason to buy’.
To find out more about the array of press advertising opportunities available to your business through Guerillascope and our partners, why not fill out our quick and painless form below? We'll then call you for a chat.
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