Digital advertising Digital advertising offers brands a raft of opportunities to reach specific
audience demographics with precision and efficiency.
A great companion for other media
advertisements, pre-roll video and retargeting strategies work effectively
alongside other medias such as TV and outdoor in engaging captive, incremental audiences; boosting response and elevating brand visibility amid saturated
Your brand's safety comes first
We place brand safety at the top of our priority list. Guerillascope's targeted and
flexible planning is not simply left to machines and algorithms; instead, our
ethos is underlined by an insistence on working closely with our trusted partners, clients and media
owners to build trust, deliver transparency and ensure accountability. No
misplaced ads, no blanket bombing of impressions, and no misuse of your budget.
A world of digital possibilities
So, whether you’re interested in static or rich media display ads,
pre-roll videos, promotional content for social media or the designing of a new
website and brand image, our team of digital marketing buffs provides a level
of expertise that makes your budget work harder.
So, why include digital advertising as part of your cross-media strategy?
We now live in a multiscreening age. The boundaries between TV and online have blurred, with 74% of UK adults claiming to look up a brand on the web with their smartphone, laptop or tablet either during, or just after a TV ad airs. With 48% of mobile research starting on a search engine, it is imperative to have an organic or paid brand presence. We can help.
Targeted rich-media video ads are a great way of delivering incremental reach, specifically amongst the 16-34 age group. Broadcaster VOD platforms such as All4 and ITV Hub provide access to the most popular TV shows, and a variety of engaging creative options. This works extremely well as part of a combined strategy with linear TV.
81% of the UK adult population are now smartphone users, whilst mobile data speeds continue to advance at a rapid pace. The integration between outdoor and digital is creating new and exciting marketing opportunities for online businesses. This relationship is changing the way we shop and communicate; allowing brands to convert customers at any time.
To learn more about the full-service and cross-media solutions we provide, why not fill out the form below?
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