come a long way since being founded in 2001. Now the UK’s largest TV
advertising agency in terms of number of clients advertising on TV, our success can be attributed to a progressive culture that never compromises our core
values of independence, transparency and flexibility.
Yet, whilst the beliefs central to our business have remained, everything pinned around them continues to develop with haste. Stagnation is a a collective phobia here at Guerillascope HQ, and we enjoy working with clients that share the same outlook. That’s why we’re constantly seeking opportunities to reach TV viewers in new and exciting ways – wandering from the beaten track to deliver genuine added value for the UK’s most enterprising businesses.
This is why we remain independent, and fiercely so. Firstly, this means we operate outside of restrictive share deals to ensure we're able to flexibly tailor strategies on our clients terms and continually optimise activity to maximise effectiveness. Secondly, by avoiding Advanced Booking deadlines, we can access the very best airtime deals by booking late in the market to generate a level of cost-efficiency simply unobtainable through traditional means.
A History Of Innovation
Our forward-thinking ethos has lead to several 'firsts'. As well as being the first and so far only TV planning and buying agency to advertise on TV, we’re the first and, again, only agency recognised as a processor of official BARB viewing data, a distinction that allows us to process uniquely detailed TV analysis reports. We were also instrumental in the development of the revolutionary SETPAL box, a pre-cursor to Freeview, and in 2003 launched viewingfigures.com, which for the first time permitted advertisers to monitor TV activity online.