Helping you make the most of your pay per click
Guerillascope plans and implements PPC advertising campaigns. Using our contacts at publishers and experience with search engine advertising, we are expert in planning and implementing your PPC campaign. Our bidding experts have years of experience and help you select keywords and winning bid values, to make sure your advertisement gets ‘out there’. We also cover technical advice, testing and optimisation and perform competitor research to make sure your campaign gets you the best possible return on your investment. If you’re not familiar with PPC, here is Guerillascope’s quick way to get to grips with how it works…
1) Search engine PPC advertising
Advertisers make competitive bids to a search engine company, like
Google or Bing, on the keyword/s a user types in to a search engine.
If the advertiser wins the bid, when the user types this particular phrase into
the search engine, their advert will appear in the advertiser sections of the
results pages. The higher the bid, the nearer the top the advert will appear. The search engine then receives a payment per click at the bid price from the advertiser.

2) Website content PPC advertising This usually works on the same bidding system but this time on keyword/s appearing in the content of websites.
Where a website publisher has signed up for PPC advertising, when an
advertiser wins a bid, their advert will appear. The advertiser benefits from increased profile and sales and the publisher is paid every time a visitor clicks one of these links.

For more information on how PPC can work for you, call 0207 352 0555 for a
free consultation.